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Magento: Why retailers prefer this eCommerce platform?

More and more online stores base their sites on Magento. What features make this e-commerce platform so attractive to retailers?

Your clients visit your business less and less. They spend so much time on their smartphones and their computers that they no longer walk around the mall to appreciate your merchandise. You know it: love is born from sight, but how can you make them fall in love if they don’t turn to see you for having their eyes fixed on the monitors of their devices? 

You must modernize and go where your customers are: on the Internet. It sounds simple. But everyone seems to speak another language: HTML 5, PHP, SEO, etc.

Magento takes you by the hand on your way to the Web. This open-source platform has become preferred for both small businesses, startups, large retailers, and prestigious brands such as Samsung and Nike. A quarter of online stores prefer it. These are some of its characteristics that have enchanted both small and large businesses: 


  • Type of tool: Software for e-commerce 
  • Name: Magento 
  • Developer: Magento, Inc. 
  • First version: March 2008 
  • Last stable version: Magento 2.3.2, which is released on 2019-06-25. 
  • Programming language: PHP 
  • Operating system: Multiplatform 
  • Type: Content management system. 
  • Software for a shopping cart.

Magento features

Magento is the content management platform for e-commerce preferred by retailers. This tool has reached its popularity thanks to the scalability it offers to businesses. That is, thanks to Magento, e-commerce can go from being a small business to selling on a large scale without having to increase its operating costs significantly.

Scalability is one of the main attractions of Magento, but it is not the only one. This tool offers a series of functionalities that optimize the operations of online sellers, such as:

  1. Responsive design: Magento offers an adaptable design to the Web and mobile devices, which reduces investment in web development.
  2. Design customization: The image is part of a company’s brand. With this in mind, Magento allows users to modify the design of the platform, also offering great flexibility to make changes.
  3. Multiplatform option: Another advantage of Magento is the possibility of managing several stores from the same Administration Panel. This feature offers business opportunities for those who want to provide an outsourcing service for businesses.
  4. Advanced management of customers, orders, and sales.
  5. Complete administration of the catalog and product sheet. In addition to inventory and stock control.
  6. Internationalization support: Magento allows retailers to think about international sales, with the possibility of adding several languages, currencies, etc.
  7. Configuration of multiple forms of payment and shipping.
  8. Adapted to search engines. The Magento control panel allows you to modify and improve the content to optimize SEO results.
  9. Easy integration with social networks. Communicate with your customers where they are: on social networks. Magento makes it easy to create electronic publications on these sites.
  10. Marketing tools This platform also offers Marketing tools that have proven effective for e-commerce, such as cross-selling, suggested products, related products, product reviews and ratings, discount coupons and promotions, advanced statistics, report creation, etc.

Two stores that use Magento

These are some examples of Tienas online that have used Magento to create a new online sales channel.

Online store for baby clothes. The store highlights content on the home page, while it has a featured products section. It also includes a blog on the site of the page, which helps improve SEO results.


Fashion store with international sales. The store’s design is designed to highlight the products, with a discreet menu bar next to it that allows you to explore categories in the store.

How to get Magento?

From the Magento website, the company offers several solutions for businesses according to their turn, whether it is a B2B or a small company that wants to make its digital transformation.


Internet fraud: How to prevent them

Who takes risks can lose, but who do not assume them, always loses.

S. Tartakower, Chess Grand Master

As in offline sales, e-commerce is not exempt from youth gang members who find ways to make life impossible for both electronic stores and account holders. For example, some teenagers without trade or benefit are dedicated to generating bins and buying online with credit cards owned by some unfortunate.

No wonder there is a growing interest on the part of e-commerce in taking action to combat these online frauds. Banks protect the final consumer. The responsibility of proving that a transaction has been legitimate lies with the electronic businesses themselves.

An account holder has up to 180 days to claim an unrecognized operation. This procedure is known as “chargeback.” After the complaint is raised, the bank requires e-commerce a series of documents to prove the legitimacy of the charge: signature received by the client, ensure that the holder received the product, among other requirements that are not always possible to meet if we want An efficient e-commerce.

With this in mind, e-commerce must always have a backup of the transactions made to deal with any possible chargeback.

Tools for preventing Internet Frauds

Just as merchandise theft can be reduced without hindering the shopping experience in a brick & mortars store with specific security measures (such as exit sensors), e-commerce has different resources to reduce fraudulent transactions, such as blacklists or whitelists.

A blacklist is a record of entities that have shown suspicious behavior in the past, and we do not want them to buy on our site. A whitelist works the other way around; it is a registry of entities we trust.

Hiring an excellent fraud tool is not over. There are some aggregators, such as Conekta, MercadoPago, or OpenPay, which establish cross-cutting rules for all businesses. These are usually less effective. Although they maintain fraud at acceptable levels, they generate many false positives (good transactions that are rejected).

Other fraud tools, such as CyberSource, Accertify, Red (Globalcollect) are more expensive, but allow you to create anti-fraud rules specific to each business.

The main objective of any fraud tool is to maximize profits. This goal is achieved by controlling the percentage of fraudulent sales, reducing both rejected orders and manual reviews, growing as trade without increasing exposure, and identifying and preventing new fraud patterns.

As in the game of chess, we can adopt two strategies:

  1. 1) A defense that will avoid exposing us. Taking strict security measures will protect us very well from fraud, but also reduce our conversions.
  2. 2) A risky one. Open our lines to achieve the main objective: sell.

Smaller e-commerces may prefer to take stricter security measures because it is harder for them to recover fraud losses. But there are reasons not to fear. The chargeback rate in Mexico is one of the lowest (1.56%, according to CyberSource data).

So far, the only 100% effective method to avoid fraud is not to sell. Starting operations online involves taking some risks.


Hot Sale promotes e-commerce in Mexico

The Hot Sale 2019 begins in Mexico, an event that seeks to promote the digital ecosystem in this country. From May 27 to 31, e-Commerce will present their best promotions so that more people become familiar with online purchases.

Since 2013, online shoppers or e-Shoppers have grown at a rate of 7.22% per year in Mexico. The e-Shoppers represent 31% of the population with Internet connection in the country, where penetration to the Internet already reached 71% of Mexicans.

Thanks to the improvements in connectivity in the country, the increase in financial inclusion and digital literacy, e-commerce in Mexico will continue to grow. This trend has been observed by multichannel stores, whose online sales have increased by 25% more than other channels.

Hot Sale increases sales, awareness, and traffic

According to data from the Results Survey HS18-Nielsen, in 2018, the Hot Sale offers produced: $ 449M in sales, a growth of 75% compared to 2017; 11.6M units sold of products or services, 93% more than HS 2017; 6.1 million orders online, 52% more than in 2017. Of these sales, 2.1M were made by new buyers. The Google Consumer Survey HS18 survey indicates that for 53% of buyers, it was the first time they bought during the Hot Sale. Of these, 13% was the first time they purchased online.

In addition to benefiting from increased sales during the Hot Sale, e-retailers gain awareness and traffic on their sites. 53% of Mexicans already know the event, of which 70% are in the age group of 18 to 35 years, according to Google Consumer Survey HS18. The sponsors of the Hot Sale managed to increase their traffic 2.2 times more than in 2012, with a total of 160M visits to their sites, according to HS18 – Google Analytics.

Hot Sale 2019: forecasts

For this year, data from MercadoLibre estimated that consumers would spend an average of four thousand five hundred pesos, being the category of clothes and accessories the best sold, followed by electronics and more users will buy online from their smartphone.

Also, the trends of past years pointed to the ratio of male and female buyers would be matched in 2019. In 2017 65% of the buyers were men, while last year the proportion was reduced to 55% men compared to 45% women.

This year, e-retailers expects $580M in sales.

The way of buying and selling has changed more in the last two years than in the two previous decades.

Pierre-Claude Blaise, CEO of the Mexican Association of Online Sales
Pierre-Claude Blaise talks about Hot Sale (in Spanish)

Google Pay: what do you need to know as a developer?

In the last six years, e-commerce has multiplied threefold in Latin America, bringing in revenues of 40B dollars. In 2018, Mexico was the country that grew the most in this sector (27%), followed by Peru, Colombia, Chile, Argentina, and Brazil.

In e-commerce, offering a variety of payment methods can be an element that differentiates you from the competition. In recent years, different technology and financial companies have developed their payment methods: Apple Pay, Visa Payment, MercadoPago or PayPal are some examples.

Since 2015 Google has joined the competition with Android Pay. Since January 2018 Android Pay changed his name to Google Pay. Google Pay allows you to make payments online and in stores with Android devices, tablets or even watches.

Google Pay allows you to make payments at stores with banking terminals that accept QR codes. For this, users need to have a tokenized card approved by a bank. In online payments, customers can pay with any card they have registered in Google Pay.

José Ugía, Google Developer Program Engineer, wrote on the Google Developers blog what should be taken into account to integrate Google Pay into your site or app.

Why integrate Google Pay?

Google Pay seeks to reduce friction when paying to increase conversions. Among the advantages that Ugía exposes are:

  • Simplification of checkout
  • Greater security
  • Allows payments from multiple sources
  • Increase conversions of new users

How to integrate Google Pay into your site?

The integration of Google Pay to the website only requires a few lines of code. You can follow the following tutorial:

To check that your site meets all the requirements, follow this checklist that will help you test the API. Once you have verified your website, you request production access and follow the final steps for integration.

Payment Request API

The payment request API is a W3C web payment standard. However, it does not work on all browsers. For this reason, Ugía recommends using the Google Pay JavaScript library.

The Google team integrates new options according to the needs of users, such as payments through PayPal, so no development work is necessary afterward.